
alchemy. is a modern ritual for the senses.
Born in Brooklyn, rooted in the rhythm of New York City, our brand is about transformation—turning everyday moments into emotional touchstones.From gold-plated jewelry that layers effortlessly, to hand-poured candles and bold, small-batch perfumes, everything we create is meant to be felt.Our embroidered crews, totes, and tees tell NYC stories—nostalgic, gritty, soft, and proud. Every product carries a bit of the city in its bones. Made for everywhere you go.

Everyday pieces. city-made feelings.
Our gold-plated jewelry is made to mark moments — stackable, giftable, and full of meaning. Each piece is a quiet statement, ready to layer into your ritual.
Rooted in New York energy and designed with everyday wear in mind, this collection moves with you. From bold chains to delicate charms, these are the pieces you reach for again and again — effortless, elevated, and never too much.
Make it yours. Wear it your way.
Form. Function. Feeling.

Crewnecks & Sweatshirts
soft layers, city statements.
Our embroidered crewnecks and hoodies are designed for comfort, movement, and everyday edge. With NYC-inspired phrases stitched across soft, wearable fabric, each one feels like a hug from your favorite neighborhood—made to layer, live in, and rep with pride.

Tees
say less, feel more.
These aren’t your average graphic tees. Our embroidered t-shirts speak in city shorthand—short phrases, big feelings. Inspired by moments, moods, and borough energy, they’re made to be worn on repeat.

Totes
minimal. useful. NYC in a bag.
Our lightweight canvas totes carry just enough attitude. Featuring bold embroidery and simple design, they're made for your daily route—whether that’s the bodega, the ferry, or across the terminal.
all the feels.
city-made rituals.
scent, style, and story.
gold-plated, gift-ready, carry-on friendly.
made to be worn, lit, gifted, remembered.
all the feels.
city-made rituals.
scent, style, and story.
gold-plated, gift-ready, carry-on friendly.
made to be worn, lit, gifted, remembered.
fragrance: hand-batched in NYC
Our 1 oz eau de parfums are small-batch, hand-batched, and built around emotion. Designed for travel. Made to linger.
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Bergamot Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Ember Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Obsidian Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Reverie Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Santal Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Signature Fragrance Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Solstice Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per -
Yuzu Eau de Parfum
Regular price $38.00 USDRegular priceUnit price / per
candles: nyc cityscape
Our best-selling NYC-inspired candles tell scent stories of the city—each hand-poured with intention and rich in atmosphere.
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Brooklyn Baby. Candle
Regular price $24.00 USDRegular priceUnit price / per -
Concrete Jungle. Candle
Regular price $24.00 USDRegular priceUnit price / per -
Empire State of Mind. Candle
Regular price $24.00 USDRegular priceUnit price / per -
Meet Me in New York. Candle
Regular price $24.00 USDRegular priceUnit price / per -
New York, New York. Candle
Regular price $24.00 USDRegular priceUnit price / per -
Queens Finest. Candle
Regular price $24.00 USDRegular priceUnit price / per

visit us IRL
Find us at JFK'S Terminal 8 or swing by our showroom in Red Hook, Brooklyn. Whether you're flying out or wandering in, we’ve got something worth stopping for.
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Free Shipping
Get free shipping for orders over $100.00
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Hassle-free Exchanges
We offer hassle-free exchanges for all full price products within 30 days of the purchase date.
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Eco-friendly and Humane
Our brand is committed to animal welfare and environmental sustainability. All of our materials, wax, and fragrances are 100% cruelty-free and eco-friendly.